Shopper Survey Results

Research shows shoppers prefer Simple Steps®

A survey conducted among a sample of 633 shoppers had the following comments about the Simple Steps® vegetables package.

• 87% liked that the vegetables were already cleaned and cut
• 66% liked the microwave cooking time of less than 2 minutes
• 83% liked that the package could be frozen if not used by the specified date
• 65% said that it fit their lifestyle
• 70% said it was new and different
• 93% liked that the vegetables were fresh, not frozen
• 52% said it was better than their current method of cooking vegetables